BRANDING FLORA
THE MURAL
After the success of the box packaging, I was asked to paint a 3 x 10 ft mural of the design.
Given the nature of the design, I was able to easily manipulate it to meet the paint limitation without compromising its integrity. I started by projecting the image to scale and trace then numbered each shape to the most appropriate cooresponding color.
This process not only demonstrates my ability to adapt under economic and environmental constraints, but also the intrinsic flexibility of my designs for future brand development. Â Â Â Â
Timelapse of mural painting
THE ICONS
Using the same color scheme and water-color style of the box/mural design, I created 8 icon assets for e-commerce shopping and future branding.
Snapshot of icons on floravt.com
ADDITIONAL BRANDING
To support brand identity, I have created numerous in-store signage for product promotions.Â
3 x 3 in patterns to illustrate the flavors and elevate the appeal of flora gummy releases.Â
Examples of signage for in store display that contrast and elevate the clean shop aesthetic.
